Singapore central business district skyline at dusk with warm atmospheric lighting
Our Mission

Stewardship through clarity

We transform the complexity of risk into confident, understandable protection—serving the people and institutions that shape our world with permanence and poise.

Heritage & Growth

Our Story

From a single office in Singapore to a trusted regional partner, our journey has been defined by an unwavering commitment to clarity, capital strength, and human judgment.

1988

Founded in Singapore

Born from a conviction that insurance should be a source of confidence, not confusion. We opened our first office with a mandate to demystify risk for local enterprises and families.

1997

Regional Expansion

Extended our protective reach across Southeast Asia, adapting deep local expertise to diverse regulatory landscapes while maintaining the personal accountability of a boutique firm.

2008

Financial Resilience

Weathered global uncertainty by fortifying our balance sheet and prioritizing client stability above short-term gain—a discipline that defines our capital management today.

2016

Digital Innovation

Pioneered data-driven risk assessment platforms while preserving the human judgment that algorithms cannot replicate. Technology in service of insight, never its replacement.

2024

Industry Leadership

Recognized as a premier regional broker, yet our measure of success remains the quiet security of those we protect and the longevity of relationships built on clarity.

What We Stand For

Core Values

These principles are not aspirational decorations. They are the operational constraints within which every decision is made.

02

Client-Centric Excellence

Protection is personal. We architect solutions around the nuances of your circumstances, not the convenience of our systems.

03

Innovative Protection

We embrace actuarial science and emerging technologies to anticipate risks before they materialize, keeping you ahead of uncertainty.

05

Sustainable Futures

We integrate environmental and governance factors into risk evaluation, protecting clients while contributing to a resilient tomorrow.

The People Behind the Promise

Leadership

Portrait of Eleanor Tan, Chief Executive Officer

Eleanor Tan

Chief Executive Officer

Three decades of navigating complex risk landscapes with a philosophy rooted in transparency and long-term capital preservation.

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Portrait of David Ong, Chief Risk Officer

David Ong

Chief Risk Officer

Architect of our predictive analytics framework, ensuring quantitative rigor never overwhelms human judgment.

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Portrait of Sarah Lim, Head of Client Strategy

Sarah Lim

Head of Client Strategy

Advocate for bespoke service design, translating institutional capability into intimate, individualized client experiences.

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Portrait of Michael Chen, Director of Operations

Michael Chen

Director of Operations

Ensures our promises translate into seamless execution, overseeing claims and service delivery with exacting standards.

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Corporate Responsibility

ESG Commitments

We measure prosperity not only by premiums underwritten, but by the resilience we cultivate in communities and ecosystems.

Environmental

Carbon-neutral operations since 2021. Sustainable investment mandates and green coverage incentives for environmentally conscious clients.

Social

Financial literacy programs for underserved communities. Pro-bono coverage structures for social enterprises and charitable institutions.

Governance

Independent ethics board oversight. Transparent remuneration and a whistleblower framework that protects those who speak with integrity.

Trust & Accreditation

Affiliations & Credentials

SIBA

Singapore Insurance Brokers' Association

AIC

ASEAN Insurance Council

IAIS

International Association of Insurance Supervisors

SRA

Singapore Reinsurers' Association Affiliate

The Max-Shield Difference

Why clients remain with us for decades

Our success is measured in the quiet confidence of those we protect—reflected in our responsiveness, satisfaction, and enduring loyalty.

98.4%

Claims Satisfaction Rate

Verified by independent client audit, 2024

<2 hrs

Average Response Time

From first notice of loss to specialist contact

94%

Client Retention

Annual renewal rate across commercial and personal lines

Diverse team collaborating in a modern office environment with natural light
Careers

Join our team

We seek minds that question convention and hearts that prioritize client security above expedience. Here, expertise is shared, ambition is matched by integrity, and your work protects livelihoods.

"The best underwriting decision I ever made was choosing to build my career here."

— Senior Risk Analyst, Marine Division
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